Strategic Marketing Manager
Cargill is a family company committed to providing food and agricultural solutions to nourish the world in a safe, responsible, and sustainable way. We sit at the heart of the supply chain, partnering with producers and customers to source, make and deliver products that are vital for living. By providing customers with life’s essentials, we enable businesses to grow, communities to prosper, and consumers to live well.
This position is in our specialized portfolio enterprise where we serve diverse businesses who support unique customers or markets, including animal nutrition and health, bioindustrial, road safety salt and Cargill joint ventures.
Job Purpose and Impact
The Strategic Marketing Manager will lead the development and execution of the marketing strategy, yearly marketing planning, and execution of the marketing plan with global cross functional teams to grow the Polymer Processing Aides and Amides portfolio of products. In this role, you will develop customer targeting plans and marketing programs to grow brand awareness and create demand generation for a global portfolio of products. You will also work closely with marketing communications, sales teams, distributors, and other industry partners to promote and educate about the product portfolio, including new product introductions.
Key Accountabilities
• Create go-to-market plans including segmentation, customer targeting, product positioning, and value proposition development for current products and new product introductions
• Develop the marketing strategy and plan to grow the product portfolio, reach new customers, and maintain loyalty with existing customers
• Execute and lead multichannel digital marketing promotions and advertising in conjunction with external marketing agencies and trade media partners
• Identify and implement marketing opportunities in collaboration with sales, distributors, and technical teams to help grow the business
• Design, develop and implement marketing programs to raise awareness of the brand/product portfolios in current markets and to new market segments
• Independently handle complex issues with minimal supervision, while escalating only the most complex issues to appropriate staff
• Other duties as assigned
Qualifications
Minimum Qualifications
• Bachelor's degree in Marketing or related field
• Minimum of four years of related work experience
• Experience working with external creative and digital media agencies
• Experience in market analysis, segmentation, and customer targeting strategies
• Experience with product positioning and value proposition development
• Experience developing marketing plans with distributors and trade publications
Our Offer
We provide a fast paced stimulating international environment, which will stretch your abilities and channel your talents. We also offer competitive salary and benefits combined with outstanding career development opportunities in one of the largest and most solid private companies in the world.
We welcome applications from people with disabilities and are committed to providing an inclusive, accessible recruitment process and workplace. We encourage candidates to let us know if they require any accommodations during the recruitment or interview process so we can support them appropriately.
Interested? Then make sure to send us your CV and cover letter in English today:
Follow us on LinkedIn: https://www.linkedin.com/company/cargill
Cargill is committed to being an inclusive employer. Click here to find out more https://careers.cargill.com/diversity/
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