Senior Reputation Management & Social Strategy Lead
Cargill is committed to providing food and agricultural solutions to nourish the world in a safe, responsible, and sustainable way. Sitting at the heart of the supply chain, we partner with farmers and customers to source, make and deliver products that are vital for living.
Our 155,000 team members innovate with purpose, providing customers with life’s essentials so businesses can grow, communities prosper, and consumers live well. With over 160 years of experience as a family company, we look ahead while remaining true to our values. We put people first. We reach higher. We do the right thing—today and for generations to come.
Job Purpose and Impact
The Senior Professional, ensures proper execution of complex and critical communication plans that build and maintain a positive brand reputation, increase visibility and awareness, manage public perception, and support Cargill's business objectives. This role helps drive Cargill's external reputation across LATAM – shaping media narratives, protecting the brand during challenging moments, and building the relationships that keep Cargill credible and visible in key markets. The position is an individual contributor and does not have people management responsibility. The role reports into the Regional Director Reputation Management & Social APAC, EMEA, LATAM.
Key Accountabilities
- Contribute to and execute media plans for specific countries in LATAM—pitching media and coordinating with regional business comms teams and trade media leads to align to strategy
- Develop and execute social media editorial plan for region and work with omnichannel senior manager for inclusion on corporate channels; story mine and asset mine for content within region
- Coordinate / oversee external communications calendar / key external milestones for the LATAM region
- Contribute to crisis and issues communications plans and execute in the LATAM region
- Support the development of regional messaging tools, templates and processes to facilitate consistent external storytelling across the company
- Maintains positive relationships with journalists, editors, and media outlet contacts through proactive engagement, being responsive and timely, and providing valuable and relevant content to help secure positive media coverage
- Oversees efforts to positively craft and maintain the organization's external reputation by ensuring positive external communications in specific countries that highlight the organization's strengths, achievements, and global impact contributions, and guiding the implementation of strategies to effectively address negative feedback or issues
- Execute media training sessions with key leaders
Qualifications
- Minimum requirement of 5 years of relevant work experience.
- Proven experience in building and protecting a company’s reputation through crisis communications, social media and media relations. Excellent understanding and execution of integrated communications strategies to build reputation with targeted audiences Influencer, able to provide essential communications counsel to senior leaders at country, enterprise and group level. Strong execution skills and results Detail-oriented, able to partner seamlessly with comms and marketing team members and agencies for excellence in execution (integrated comms) across paid, owned and earned channels globally.
- English and Spanish( must have) and Portuguese (preferred)
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Durabilitate pentru cacao
Programul 'Promisiunea Cargill privind cacaua' se angajează să securizeze un sector prosper pentru cacao, timp de generații.
Diversitate, Echitate si Incluziune
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