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Job Purpose and Impact

The Senior Sales Director – Strategic Accounts leads the strategic direction and performance of the Key Account organization across bakery, dairy, chocolate & confectionery, and ice cream segments, driving sustainable growth and profitability through strong team leadership. By coaching and enabling a team of Key Account Managers, the role ensures excellence in account planning, commercial execution, and customer engagement, while translating market insights into clear strategic actions. Acting as a key cross-functional leader, the Sales Director aligns Sales with Marketing, R&D, and Supply Chain to deliver customer-centric solutions and long-term value.

Possible locations: the Netherlands and Belgium.

Key Accountabilities

• Define and execute the Key Account strategy across bakery, dairy, chocolate & confectionery, and ice cream segments.
• Lead, coach, and develop a high-performing team of Key Account Managers, setting clear targets and driving a strong performance culture. 
• Provide strategic oversight of account plans, pricing, and commercial negotiations, ensuring consistent execution and margin discipline. 
• Drive business growth by guiding the team in identifying opportunities, expanding customer portfolios, and delivering value-added solutions. 
• Own overall sales performance and P&L, including revenue growth, profitability, and forecast accuracy. 
• Collaborate cross-functionally with Strategic Marketing, R&D, and Supply Chain to deliver customer-centric solutions and innovation. 
• Leverage market and customer insights to shape strategy and anticipate industry trends.

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Qualifications

Minimum Qualifications

• Bachelor’s degree in a related field or equivalent experience
• Minimum of eight years of related work experience, five years of supervisory experience
• Other minimum qualifications may apply

KEY BEHAVIORS

• Strategic Mindset – Thinks long-term, translates market trends into clear priorities and actionable strategies.
• People Leadership – Inspires, coaches, and develops high-performing teams; builds a strong accountability and feedback culture.
• Customer-Centric Thinking – Ensures team decisions are driven by deep customer understanding and value creation.
• Commercial Acumen – Makes data-driven decisions balancing growth, profitability, and risk.
• Collaboration & Influence – Builds strong cross-functional alignment and effectively influences senior stakeholders.
• Execution Excellence – Drives disciplined execution, ensuring consistency in account planning and delivery of results.
• Ownership & Accountability – Takes responsibility for team performance and outcomes, addressing challenges proactively.
• Adaptability – Navigates complexity and change with agility in a dynamic market environment.

SKILLS AND EXPERIENCES TO BE GAINED

• Experience implementing change management efforts to increase overall sales team effectiveness.